Riot Games RETAKE
Gamified Hybrid Experience 

CLIENT Riot Games
AGENCY Media.Monks
COUNTRY Egypt & United Arab Emirates
ROLE Creative (pitch & production)

Riot Games’ VALORANT celebrated its big first year with a series of hybrid events in Caïro and Dubai. We made sure to show love to the loyal community responsible for the game’s success by making them an integral part of the show. Guests entered a hybrid environment blending physical, digital and online elements into a uniquely memorable, player-first experience. They became agents within the game, as physical event attendees battled against an online Twitch audience in a hard-fought mission to claim control over a game-winning object: the Spike. Delivering both, creative and production by drawing inspiration from the rich Future Earth world, characters and game maps to design the sets and interactive installations. All this was combined with a 3-hour live broadcast, influencer Q&A session, and a full-blown LAN party with a selection of elite esports pros.

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