Nike wanted to bring the joy of AirMax to Gen-Z by introducing the new AirMax Dn (Dynamic Air). As part of a global campaign across multiple key cities, we were tasked to build an immersive experience platform in Seoul Korea, Dynamic Land, where Gen-Z can experience ordinary moments transformed into surreality, marveling the magic of the Dynamic Air technology.

We invited Gen-Z stars and fans to become part of the campaign ‘Feel the Unreal’ in a landscape that defies the real. We activated Gen-Z to challenge their perceptions and unlock their AirMax potential via diverse, innovative and cultural experiences. Dynamic Land Seoul was highlighted along with the rest of Dynamic Land from other cities, showcasing its large scale global event on NikeSportsWear. The event and its assets were featured across multiple media channels, including Hypebeast, Vogue, Street and Visla, generating a reach of over 1.5 million with 159 million new followers on Nike socials.