Crocs x Yang Mi
Selfie booths

CLIENT Crocs
AGENCY Media.Monks
COUNTRY China
AWARDS FWA (2)
ROLE Creative (pitch)

We created Crocs’s first-ever installation in China to celebrate their new Yang Mi collection. Inspired by the actress’ famous bubbly style, the installation comprised a series of booths where visitors could snap photos and videos amplified by custom sound and light effects. Each booth had its own control board that enabled visitors to choose from 1,000+ audio-visual combinations. We invited celebrity- and consumer-influencers alike to visit the installation and share their experience with their followers. This didn’t just drive local sales, the three-day collaboration also fuelled online buzz for Crocs’s high-profile collaboration with over 1.8m impressions.